Established in 2004, Plum quickly became known as on of the premier retail destinations on the LES. The boutique carried edgy, fashion-forward wormen’s contemporary collections and has been featured in print publications like InStyle, New York Magazine and numerous issues of Lucky Magazine. In 2010, the brick and mortar closed and an e-commerce site www.plumstyle.com launched featuring and jewelry and accessories from independent local artisans as well as a fragrance line.
